As the owner of a service based business you know that generating qualified leads is the life blood of your business. Without new leads you can’t get new customers and without new customers your business will fail!
So how are you doing with your lead generation? Do you have a method or strategy that is generating qualified leads on an on going and consistent basis? One that keeps your phone ringing and that you know you are making money from – because you know the exact cost of every lead? First, if you have such a strategy and are getting more leads than you can handle . . . congratulations! You don’t need to read any further. However, if you are like so many other business owners and can definitely use more qualified leads at an affordable price then I know we can help. How does a 352% reduction in your cost per lead sound? That’s what we achieved for one of our clients. Pretty cool hey? But, before I get carried away let me back up and tell you a little more about what we are talking about and how we developed it. Let me also say that this may not be suitable for all businesses but is does work for many of them. Some businesses we have vinyl fencing had success with are roofing Columbus, a company that does maids service New Jersey, an event company that specializes in wedding catering Columbus Ohio and a company that does kitchen remodeling Dayton Ohio. What we are talking about here is Internet Marketing. I know, I know – you probably don’t know much about it, after all it does take a lot of technical expertise and a ton of knowledge in many areas such as writing web copy, online sales, landing pages, conversions, split testing house cleaning richmond pay per click advertising and many more technical terms that may be like Greek to you. Or else you may have been burnt by someone who promised to deliver this great tool that would help grow your business. You knew that you had to get into Internet Marketing and so you gave them a bunch of money and hoped for the best. Unfortunately it did not work out for you and many other business owners. So why should this be any different? Well, let me tell you how house cleaning we developed this strategy. You see my dad is a very experienced business owner who became a business coach about six years ago. Why am I telling you that? An experienced successful basement remodelling business coach has more business experience than just about anyone. How much experience do you think you would have after working with hundreds of different businesses in all types of industries? A ton! Well, the one problem that he sees that many business owners have is in generating leads. Now he really understands marketing and works with them on direct marketing, improving their newspaper or magazine advertising, cold calling, and many other lead generation strategies. However, as an ex IT type who still stays up to date on technology printing services he knew that there was a huge opportunity they were missing – the Internet. The problem was that he could not find the right resources to do it effectively for small business. Many web designers are graphic designers so they produce great looking web sites that normally don’t produce much because they don’t understand the online sales and marketing process or who to get the right people to the web site. Other web designers come from a technical background and do a great job on the technology. Their web sites are really slick, load quickly and have some really cool technical features. Unfortunately the ohio construction results in terms of qualified leads are not usually very good. This is where I came in. I have a BSc in Computer Science and a few years back we got together and started generating leads for one of his clients in the pet industry. This was reasonably successful and we ended up with a number of clients all around the country. The method we were using was to pay for ads on the Internet that would get prospects to a web page which offered them a free report. The bottom line here is that Internet marketing works! If you are a local business such as a carpet cleaning Columbus or a maid service West Palm Beach then the sooner you start the easier and cheaper it will be to generate leads online.